100 everyday wines under $15 that outscored $50 to $150 bottles

“An excellent book” -Steven Levitt, New York Times

“Might rattle a few wine snobs, but everyday oenophiles can rejoice” -Newsweek

The Wine Trials

Now available: Amazon.com / Whole Foods / B&N / Borders / local bookstores
Read the academic paper… “Do More Expensive Wines Taste Better?”

Posted on 01.05.08 | 4 comments | Filed Under: The book

About

  • The Wine Trials recommends 100 wines under $15 that outscored $50-$150 wines in brown-bag blind tastings
  • More than 500 wine experts and everyday wine drinkers tasted more than 6,000 glasses of wine
  • Results were compiled, analyzed, and reviewed by a team of scientists including statisticians, neuroscientists, and economists
  • Two-thirds of tasters preferred a $12 Domaine Ste. Michelle Brut, a Washington State sparkling wine, to a $150 Dom Pérignon Champagne
  • Author Robin Goldstein examines scientific evidence that wine actually tastes better when you know it’s expensive: “the taste of money”
  • The Wine Trials also includes a guide to conducting your own blind tastings

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