The scientific advisory board

Johan Almenberg, Stockholm School of Economics
Anna Dreber Almenberg, Stockholm School of Economics and the Program for Evolutionary Dynamics, Harvard University
Jacopo Anselmi, Department of Statistics, Yale University
Nathaniel Baum-Snow, Department of Economics, Brown University
Ryan Bradley, University of California, San Francisco Medical Center
Daniela Cammack, Department of Government, Harvard University
Zoe Chance, Harvard Business School
David Eagleman, Department of Neuroscience, Baylor College of Medicine
Jay Emerson, Department of Statistics, Yale University
Shane Frederick, Sloan School of Management, Massachusetts Institute of Technology
Richard Friberg, Stockholm School of Economics
David Grewal, Department of Government, Harvard University
Erik Grönqvist, Institute of Labour Market Policy Evaluation
Magnus Johannesson, Stockholm School of Economics
Jake Katz, Strategic Value Partners
Thomas Pfeiffer, Program for Evolutionary Dynamics, Harvard University
Natalia Ramondo, Department of Economics, University of Texas at Austin
Tatiana Schnur, Department of Psychology, Rice University


About

  • The Wine Trials 2010 recommends 150 wines under $15 that outscored $50-$150 wines in brown-bag blind tastings of the latest vintages
  • Results were compiled, analyzed, and reviewed by a team of scientists including statisticians, neuroscientists, and economists
  • More than two-thirds of tasters preferred a $12 Domaine Ste. Michelle Brut, a Washington State sparkling wine, to a $150 Dom Pérignon Champagne
  • Author Robin Goldstein examines scientific evidence that wine actually tastes better when you know it’s expensive: “the taste of money,” revised and updated for 2010 to include the latest scientific research and a discussion of the controversial reaction to the first edition of The Wine Trials
  • The book also includes a guide to conducting your own blind tastings

Download the press kit
Wine Trials 2010 press release (.doc)
Wine Trials 2010 press kit (.pdf) (includes book image, sample wine reviews, and more)

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