About the all-new 2010 edition
- The Wine Trials 2010 recommends 150 wines under $15 that outscored $50-$150 wines in brown-bag blind tastings of the latest vintages
- Results were compiled, analyzed, and reviewed by a team of scientists including statisticians, neuroscientists, and economists
- More than two-thirds of tasters preferred a $12 Domaine Ste. Michelle Brut, a Washington State sparkling wine, to a $150 Dom Pérignon Champagne
- Author Robin Goldstein examines scientific evidence that wine actually tastes better when you know it’s expensive: “the taste of money,” revised and updated for 2010 to include the latest scientific research and a discussion of the controversial reaction to the first edition of The Wine Trials
- The book also includes a guide to conducting your own blind tastings
Download the press kit
Wine Trials 2010 press release (.doc)
Wine Trials 2010 press kit (.pdf) (includes book image, sample wine reviews, and more)
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